New York City–based Pristine Gems has named Lauren Gayda director of European sales.
Based in Zurich, Gayda will continue Pristine Gems’ expansion in Europe’s luxury watch and jewelry markets.
Gayda is a GIA Graduate Gemologist and has over a decade of experience in the high-end jewelry industry. In 2024, she founded her own boutique jeweler, Laugems. She previously served as director of fine jewelry at the Clear Cut, diamond and gemstone specialist at Taylor & Hart, and head gemologist at Effy.
(Photo courtesy of Pristine Gems)
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