Princess Cruises and Effy Jewelry Team Up for Stand-Alone Fine Jewelry Branded Stores

Jewelry giant Effy is partnering with Princess Cruises to debut Effy on-ship boutiques starting in November.

New York City–based Effy has teamed up with Princess Cruises to offer stand-alone jewelry boutiques aboard three ships—the Caribbean Princess, Emerald Princess, and the Island Princess—starting in November. Jewelry offerings will be curated specifically for Princess guests on Panama Canal and Caribbean cruises and will also feature an exclusive limited-edition onboard collection to celebrate the cruise line’s 50th anniversary.

According to Marsha St. Hilaire, vice president of in-house retail services for the cruise line, Effy has been a “top-selling fine jewelry brand” on the ships.