Designers / Industry

Pride Month Inspires Jewelers to Design “Bright, Bold” Tributes


A variety of jewelry brands have created beautiful rainbow-colored designs in honor of Pride, the annual celebration of LGBTQ community and individuals.

Every June is Pride month, with parades, festivals, parties, and other activities in cities across the country—from Provincetown, Mass., to San Francisco. Pride started out as single-day events honoring the Stonewall uprising, which occurred in June 1969 in New York City and is considered a turning point for the LGBTQ rights movement. Over time it grew into a monthlong commemoration.

gismondi1754 Pace
Yellow sapphires light up these earrings in Gismondi 1754‘s Peace (Pace) collection, which honors LGBTQ+ people during Pride month.

At Gismondi 1754, Pride month has inspired the Peace collection, which CEO Massimo Gismondi describes to JCK as “jewelry that celebrates love in all its forms.”

The rings, bracelets, and earrings in the gender-neutral Peace (Pace in Italian) collection are designed in many colors—though all the stones in any one piece match—to reflect “the bright, bold beauty and diversity of the LGBTQ+ community,” Gismondi says.

“Love, like these precious stones, has countless facets that shine and sparkle differently for everyone,” he says. “With Gismondi, I design for emotions. When giving, receiving, or wearing this collection, I want people to feel hopeful, with a connection to their inner peace and joy.”

He adds: “In this collection, the colors are all represented in the flag of unity. Even in difficult times that can divide us, I wanted the connection of these linear stones to represent a bold feeling of closeness and unity, sending a bright message of the importance of love and togetherness in all its forms.”

Another jewelry brand, Pyrrha, has created rainbow braided bracelets “with the LGBTQ+ community in mind,” says Wade Papin, company founder and designer. To celebrate Pride month, Pyrrha is donating $100 from each purchase to Brave Trails, an organization supporting LGBTQ+ youth.

“We believe wholeheartedly in Brave Trails’ enduring influence on LGBTQ+ youth leadership and connection,” Papin says. “We’re thrilled to partner with Brave Trails for Pride this year. As a jewelry brand, expressing support through wearable pieces resonates with us, and we hope that it fosters stronger connections and support for both Brave Trails and those who proudly wear these bracelets.”

Here are styles that Pyrrha and other brands, including Fossil and KIL N.Y.C., are offering for Pride 2023.



Matara Pride Month Earrings
Matara’s Glamour Pride Month earrings ($1,113) feature button-shape cultured freshwater pearls and cubic zirconia stones set in white, yellow, or rose gold. (Photo courtesy of Matara)
An Everett watch ($170) and stainless steel ring ($50) and necklace ($65) in Fossil’s Pride collection serve as personal expressions of unity, inclusion, and infinite love, with colors of the Pride flag as enamel accents. (Photo courtesy of Fossil)
Sacred Pendant Ring KIL NYC
The KIL N.Y.C. Sacred pendant and ring’s hearts, in recycled 18k gold, represent undying love and hold the brand’s signature eye with diamond for projection against bad juju. (Photo courtesy of KIL N.Y.C.)
Skagen pride watch
Skagen’s Pride collection includes this limited-edition Grenen watch with multicolor strap ($135) plus another watch and a bracelet with rainbow design. (Photo courtesy of Skagen)
Ring Bear
To support Pride, Ring Bear is giving customers 30% off their second ring with the code PRIDE23. This flat wood ring ($310) combines the richness of Koa wood and the durability of tungsten. (Photo courtesy of Ring Bear)
Pyrrha x Brave Trails
Rainbow braided bracelets ($219–$879) are available at Pyrrha’s flagship store in Los Angeles, its Vancouver showroom, and online. (Photo courtesy of Pyrrha)

Top: Gismondi 1754 celebrates the LGBTQ community during Pride month with its Peace (Pace in Italian) jewelry.

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Karen Dybis

By: Karen Dybis

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