PPR Acquires Chinese Jewelry Brand

PPR, the French luxury conglomerate that owns Boucheron, Girard-Perregaux, JeanRichard, has acquired a majority stake in the Chinese fine jewelry brand Qeelin.

The transaction should be finalized in January.

Launched in 2004, Qeelin currently operates 14 boutiques—seven in mainland China, four in Hong Kong, and three in Europe.

PPR plans to accelerate the brand’s expansion through store openings in mainland China and Hong Kong.

“We thus have great ambitions for the brand and will make it benefit from our expertise and know-how, so that it can speed up its development,” said François-Henri Pinault, chairman and CEO of PPR, in a statement.