Online jewelry and accessories retailer the Accessory Junkie debuted a pop-up shop today at the Malibu Lumber Yard shopping center in Malibu, Calif. The ephemeral shop, which will be open through Aug. 4, debuts with a schedule of planned events that this retail editor would characterize as awesomely aggressive.
Yes, the SoCal e-comm company is making the most of its roughly six-week run in the tony outdoor shopping plaza, which straddles the gorgeous Pacific Ocean on one side.
The aptly named Junkie Clubhouse pop-up will host approximately 20 in-store events throughout June and July, including exclusive co-branded activations with Carbon 38, Birkenstock, and Nike.
Only a few of the events have anything to do with jewelry or fashion. Most are invitations to have fun or learn something new, both of which have been proven to be powerful decoys for millennial shoppers and affluent consumers.
Happenings at the clubhouse will include a rosé (wine) master class, a group yoga session, chats with fashion experts and stylist, a co-branded class on cookie dough, and a full day where shoppers are invited to set up their laptops and work in the space, à la WeWork.
Accessory Junkie co-founders Ursula Lyon and Michelle Reeves came up with the clubhouse–as–pop-up idea after a successful trunk show they hosted in West Hollywood last year, according to a company statement.
The partners, “decided to go a step further to create a one-stop semi-permanent shop for their curated one-of-a-kind fashion accessories from their travels around the globe,” reads the statement.
Feast your eyes on the full list of events for the online brand’s summer pop-up (and see how the e-comm is promoting the events here). This is how you run an active and engaged pop-up!
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