This Is How You Pop-Up: The Accessory Junkie’s Nonstop Event Schedule

Online jewelry and accessories retailer the Accessory Junkie debuted a pop-up shop today at the Malibu Lumber Yard shopping center in Malibu, Calif. The ephemeral shop, which will be open through Aug. 4, debuts with a schedule of planned events that this retail editor would characterize as awesomely aggressive.

Yes, the SoCal e-comm company is making the most of its roughly six-week run in the tony outdoor shopping plaza, which straddles the gorgeous Pacific Ocean on one side.

The aptly named Junkie Clubhouse pop-up will host approximately 20 in-store events throughout June and July, including exclusive co-branded activations with Carbon 38, Birkenstock, and Nike.

Accessory Junkie Malibu popup
Inside the Accessory Junkie’s Malibu pop-up shop

 

Accessory Junkie Malibu popup 2
The entrance and a sitting area inside the Junkie Clubhouse

Only a few of the events have anything to do with jewelry or fashion. Most are invitations to have fun or learn something new, both of which have been proven to be powerful decoys for millennial shoppers and affluent consumers.

Happenings at the clubhouse will include a rosé (wine) master class, a group yoga session, chats with fashion experts and stylist, a co-branded class on cookie dough, and a full day where shoppers are invited to set up their laptops and work in the space, à la WeWork.

Accessory Junkie co-founders Ursula Lyon and Michelle Reeves came up with the clubhouse–as–pop-up idea after a successful trunk show they hosted in West Hollywood last year, according to a company statement.

The partners, “decided to go a step further to create a one-stop semi-permanent shop for their curated one-of-a-kind fashion accessories from their travels around the globe,” reads the statement.

Feast your eyes on the full list of events for the online brand’s summer pop-up (and see how the e-comm is promoting the events here). This is how you run an active and engaged pop-up!

Wednesday, June 27: Fate, Tempt & Chance x Wine Society
Thursday, June 28: HER LA: Clubhouse Dinner
Friday, June 29: Sip, Shop & Sparkle
Saturday, June 30: Group Workout: The Class by Taryn Toomey x The Accessory Junkie
Saturday, July 7: Stylist Workshop
Sunday, July 8: Secret Suitcase Reveal
Tuesday, July 10: Open House: The Clubhouse is your office for the day
Wednesday, July 11: Heymama Style Workshop: The White Tee
Thursday, July 12: A Morning Conversation With the Second Shift
Friday, July 13:  Workshop: Nail Art
Saturday, July 14: Group Workout: RYU x Noosa Yogurt
Sunday, July 15: Sunday Brunch: RYU
Monday, July 16: HER LA: Clubhouse Dinner
Tuesday July 17: Wine Workshop: Rosé Master Class
Thursday, July 19: Style Workshop: Colombian Caftan Life
Friday, July 20: Girls Afternoon!
Saturday, July 21: Group Workout: The Class by Taryn Toomey x Daily Harvest
Sunday, July 22: Cookie Dough Adventure x Edoughble
Saturday, July 28:  Carbon 38 x The Accessory Junkie
Saturday, July 28: Birkenstock Style Workshop
Sunday, July 29: Styling Workshop: Nike x Sneaker Culture
Tuesday, July 31: Cocktail Party: Fierce.Females.
Top: The Accessory Junkie’s pop-up store in Malibu, Calif. (all photos courtesy of the Accessory Junkie)

JCK Magazine Editor