Italian fine jewelry brand Pomellato has relocated its Chicago boutique to a space inside 37 Oak St., a historic building in the city’s tony Gold Coast neighborhood. (Fun fact: The neighborhood is listed on the National Register of Historic Places.) 

Nathalie Diamantis, CEO and president of Pomellato Group Americas, says the move—which coincides with the brand’s 10-year anniversary in the city—was made to “ensure that the next 10 years would be even more memorable, in a Chicago landmark building.”

The shop, which opened this month and boasts a street-level storefront covered in high-gloss Montenapoleone red—Pomellato’s signature color—touts the company’s latest store design: a bold and chic interior scheme that incorporates touches of pink satin, glossy red lacquered wood, and gold brass. The store’s shiny lacquered surfaces and spacey curves (i.e., round-edged rectangles) recall fabulous ultrastylized 1970s interiors. And its bright but earthy colors render it the antithesis of the boring cream-colored box that not so long ago ruled luxury retail. 

The timing of the store’s opening is ideal for the 2020 holidays, but tricky in every other way, considering the ongoing spread of COVID-19. But Diamantis stresses that “all necessary precautions and cleaning have been implemented in the new space,” and adds that the store offers remote shopping by phone, home delivery, and socially distanced in-store experiences. “We have UV sanitation lights for cleaning jewelry, all surfaces and trays are consistently cleaned after each client, and masks must be worn at all times while in the boutique,” she says.

Diamantis says that Pomellato has always felt “right at home in Chicago, another industrial city of similar character to Milan,” and adds that the city is a key market for the brand in the United States, in large part because its clientele is a mix of locals and tourists. 

Top: The color-drenched facade of Pomellato’s new boutique in Chicago (all photos by Mike Crews/courtesy of Pomellato)

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Emili Vesilind

JCK Senior Editor