Italian fine jewelry brand Pomellato is know for its buttery and bold yellow gold-and-gemstone jewelry—and, more recently, modern-feeling marketing campaigns that strive to empower and celebrate women.
The brand has offered high-end jewelry since its inception in 1967. But it’s only just now debuting a proper high jewelry collection—165 glittering pieces entitled La Gioia di Pomellato that Pomellato CEO Sabina Belli says “truly expresses who we are—our deepest identity.”
In a prepared statement on the collection, the maison explains, “This collection reflects the Italian art of living, where one does not make a distinction between everyday jewelry and ceremonial jewelry, between the jewels that one wears and those that one leaves in the vault. In Italy, beauty is not to be feared, it is to be revered!”
The collection of necklaces, rings, bracelets, and earrings was created start-to-finish in the brand’s own atelier, the Casa Pomellato workshop, by the same craftspeople who develop all the brand’s lines.
La Gioia pieces are undeniably Pomellato—they’re full of the maker’s signatures, including bold color, gourmette chain, extra-large link chain, and the brand’s iconic Nudo gemstone cut and setting, which is used in elegant, elaborate necklaces in the collection.
“Our DNA is what nourishes the inspiration of our high jewelry,” said Vincenzo Castaldo, creative director of the brand, in the same statement. “We reinvent our iconic Nudo rings, the Tango chain, Ritratto’s mineral stones, but meanwhile we maintain a balance between masterful craftsmanship and the audacity of a creation. La Gioia speaks in the Pomellato language but in an even more unrestrained, more reckless, more sophisticated way. In this collection, the high jewelry pieces act as our veritable protagonists: the stars of Pomellato design.”
Here’s a preview of the new collection’s exceptionally gorgeous creations.
Top: The Pomellato Gourmette Caméléon—a choker with 29 gold links set with a gradation of multicolored gemstones that required nearly 200 hours of work to create (all images courtesy of Pomellato)
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