In This Episode
In this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview Satta Matturi, owner of the eponymous brand. She’ll be discussing her interest in the diamond business, which started from an early age, and how she made her way to create and design for her own brand.
00:30 Rob and Victoria introduce Satta Matturi, owner of the eponymous brand.
04:45 Satta talks about beneficiation in Botswana.
07:20 With a father who worked for De Beers, Satta has always had an eye for diamonds, and she explains how she got her start.
11:05 Satta is passionate about jewelry and draws inspiration from Africa for her designs.
16:48 Rob asks Satta about her social media presence, and she enthuses about her new jewelry collection out this week.
Introducing Satta Matturi
Victoria introduces today’s guest, Satta Matturi, designer and founder of the eponymous jewelry brand. She splits her time between London and Gaborone, the capital of Botswana; for this episode, she’s calling in from Botswana. Satta was born in Sierra Leone, and her father worked for De Beers, so she says her family is synonymous with the diamond industry. Satta says that Sierra Leone used to be referred to as the “Athens of Africa,” and she explains how she got her start as a jeweler.
Botswana and the Diamond Industry
Rob brings up that Satta now lives in Botswana, which, compared to Sierra Leone, is the poster child for beneficiation. But Satta says the two countries are so different it would be hard to even compare them. Satta tells us a little bit about beneficiation in Botswana and the headway they’ve made.
Where She Got Her Start
Victoria asks Satta if it was a foregone conclusion she would end up where she is now; she says it wasn’t and details how she went to school in London before ending up at De Beers. She started at that company as a trainee diamond valuer, beginning her training out on the production floors before moving to sales. She became a key account manager in London, quickly transferring to South Africa before going back to London and, eventually, on to India.
African Ethos Turned Contemporary Creation
Satta tells Victoria and Rob of her passion for jewelry, which led her to start her own jewelry brand. She wanted to identify the market for distinct fine jewelry that was different from the norm, and she drew inspiration from the African continent, where these precious materials come from, to make contemporary pieces with an African ethos. Rob also asks Satta for any advice she would give to someone starting out in the industry, and she describes three things she would have done differently.
Social Media and a New Collection
Rob asks Satta about her presence on Instagram and how she works to stand out. Since she didn’t have much capital when she started her business, she had to figure out how to promote herself on social media. Victoria also asks about her plans to debut her jewelry in the United States, and her work on a new African art deco collection that’s dropping this week.
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