The group wants to be a “voice” for industry suppliers
The Plumb Club is opening up its membership to companies that don’t exhibit at its pavilion at JCK Las Vegas.
The move is part of a three-year plan that will see the group increasing its trade show involvement, expanding branding and marketing opportunities, and taking more of an industry leadership role.
“If you look at our charter and mission statement, it was never just show-based,” says Lawrence Hess, executive director of the Englewood, N.J.–based organization. “What ended up happening is, because of the importance of the JCK show, our focus really became that. We feel in a shifting marketplace, for us to remain relevant, that can’t be the only thing.”
The new group will also transform into more of a traditional trade association, representing industry suppliers.
“We feel that the supplier side is very fragmented in terms of a voice of suppliers,” Hess says. “We feel if we can bring together the important companies in the industry, we can create that voice for the suppliers and have a positive impact on the industry and help shape its future.”
The Plumb Club will increase its participation in industry groups—it has just been accepted as a member of the U.S. Jewelry Council—and will require members to comply with responsible sourcing principles, either by getting certified by the Responsible Jewellery Council or by following their own internal dictates.
It also wants to use its resources to offer information and education to retailers, Hess says.