Platinum is often considered an ideal metal for engagement rings and wedding bands, but for consumers, it’s a good fit in all categories of jewelry.
Take earrings, which are not often set in platinum. Closely associated with luxury and high jewelry, the bright white metal gives a pair of diamond studs incredible shine, and ensures they’re strong and safe for daily wear. Even those who are committed to yellow gold will find a place for platinum among their collections, even if only in the prongs of their diamond and gemstone jewelry.
In many of these examples, the metal is hardly noticeable—but that’s part of platinum’s appeal. Working as a backdrop for the sparkle of diamonds and colored gemstones, it provides a strong house for them to reside, ensuring a lifetime of wear. No wonder so many art deco–era pieces—some featured here—are set in platinum.
Other styles highlight the metal more prominently, either incorporating it with a sprinkle of gemstones, or, as is the case with Platinum Born (pictured below), constructing jewelry entirely out of platinum.
Though many jewelers will recommend platinum for its durability and appearance, there’s a tangible value—a feeling of luxury—that draws consumers to rich white metal. In the ear especially, where its weightiness can be felt in dangling form, a customer ought to feel like a million bucks—and they’ll look like it, too.
Top: Earrings in platinum with 11.7 mm South Sea pearls and 17 cts. t.w. aquamarine, price on request; AssaelFollow JCK on Instagram: @jckmagazine
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