Pinterest Offers Business Users 3 Steps to Boost Holiday Marketing

By Brittany Siminitz | October 27, 2025

A month before Thanksgiving, retailers—and Pinterest—are anticipating two of the busiest shopping days of the year, Black Friday and Cyber Monday.

“Last year, 70% of our monthly audience shopped Black Friday or Cyber Monday,” Pinterest noted recently in a business blog post about its three-step marketing guide for those days and the holiday season in general.

While the holidays can feel like a panic-induced season for small and midsize businesses, Pinterest says that “default playbook isn’t necessary.

“Our users aren’t impulse buyers; they’re planners, savers and decision-makers…. Demand is already building. Prep now and you’ll meet buyers while competitors scramble.”

For brands with a product feed on the platform (the main target of Pinterest’s playbook), ensuring everything is up-to-date is essential. Optimizing a feed—the first step in the playbook—includes fixing essentials such as title, description, and price; adding details like color, material, size, brand, and multiple category levels; and grouping products logically by avoiding placing the same SKUs in multiple groups.

If a business offers discounts, make them impossible to miss, according to the second step. “Shoppers scan for the fastest ‘save now’ signal—they shouldn’t have to dig for yours,” Pinterest says, adding that the best way to achieve that is by utilizing Pinterest’s promotion feature, a paid option that displays a corner badge and message overlay on any Pinterest ad.

Finally, Pinterest recommends letting its automation tools “do the heavy lifting.” Pinterest Performance+, which uses AI, “automatically finds the best audiences, creative variations and bidding strategies that convert right now, then shifts your spend toward the strategies that are shown to be working best,” the app says.

See Pinterest’s full holiday marketing guide here.