I had to choose two Pinterest boards this week, because Nina Nguyen has gone and made it hard by doing something very cool. In a smart strategy that gets both retailers and end consumers involved, the designer brand encourages fans to submit photos of their own Nina Nguyen jewelry (see them on the Fan Photos board), and retailers can boast how they showcase their selection of Nina Nguyen jewelry (on the Our Retailer Photos board).
Across both boards, pinners get a glimpse of what the jewelry looks like on real people, how they style it (personally, I love the look of multiple wrap bracelets on one arm), and share their retail jeweler’s excitement about the brand. Jewelry stores from around the country are featured, from Texas to Alabama, California, Georgia, and Virginia. Whether you’re a jewelry retailer or a fan of the sparkle they do so well, I really think this is a great way to connect with the brand. If you’re a supplier, this might offer some pin-spiration!