Pinterest has released its annual Wedding Trends Report in partnership with Zola, a popular wedding planning platform.
“From trending themes and top shopped wedding dresses to sustainable ideas and incredible venues, the Pinterest x Zola 2023 Wedding Trends report showcases the most relevant wedding trends of the year based on what Pinners are searching and saving to their boards along with what couples on Zola are planning,” said Pinterest’s announcement of the report.
While there isn’t a specific category dedicated to jewelry in the report, reviewing it may prove fruitful for retailers who want to keep a finger on the pulse of what consumers are dreaming of and planning for their weddings, particularly when it comes to color trends and styles.
The full report can be viewed here, but some highlights are below.
Going green—in terms of both the color and eco-consciousness—is a popular theme of the report. Searches for “leaf confetti” and “eco-friendly wedding decor” rose, respectively, by 105% and 230% since last year, while searches for green-colored wedding invitations also increased. Green is having a moment in the jewelry industry as well, so perhaps it’s the perfect opportunity to introduced colored gemstones to those in the market for wedding-day jewelry (shades of sage and eucalyptus are reportedly in demand among planners, according to Zola).
Green isn’t the only sought-after color for weddings—searches for hot pink wedding colors and Barbie wedding theme had big increases this year (465% and 140%, respectively). Searches for “maximalist weddings” increased by 1,900%, leading us to believe that there’s no such thing as too much wedding-day jewelry. Terra-cotta, which we have covered here on JCKonline, is also trending.
You’ve heard of the alternative engagement ring, now check out the alt wedding (presumably, the former would be more popular than ever with this attitude toward traditional events). Searches for “anti-bride weddings,” nontraditional wedding vows, nontraditional wedding dresses, and “ugly wedding” all saw major increases. They can have their ugly weddings, but ugly engagement rings? Never heard of one.
Choice of wedding flowers might not be too interesting a topic for jewelers normally, but with a 95% increase in searches for “pearl wedding bouquet,” signs point to pearls maintaining a top spot in the wedding industry, so jewelers can feel good about keeping them in stock in a mix of classic and modern styles.
One overarching theme of the report pertains to budget: Search terms such as “upcycled wedding dresses” (which would also come from eco-conscious brides) and cheap honeymoon destinations in the U.S. suggest couples are looking to save a buck where they can. Jewelers might expect shoppers to be seeking budget-friendly accessories, too, so plan to stock attainable jewels, like sterling silver statements, as well as affordable vintage or consigned pieces.
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