
From Roberto Coin to Rebel Nell, brands are creating pickleball-themed jewelry and events aimed at the players who love to dink around.
An estimated 24 million U.S. adults play the low-key racket sport, growing more than 475% from 2020 to 2025, according to the Sports & Fitness Industry Association. All ages are playing, including the much sought-after Gen Z cohort thanks to more media coverage, celebrity endorsements, and investments from sports stars such as LeBron James.
Jewelers see pickleball as more than design inspiration—they enjoy and support it. Casual Carats founder Alissa Moyse plays as well as sells pickleball-themed rings made from silicone and paddles in sterling silver and 14k gold. And events like the recent Aspen Watch Week have added pickleball to its schedule for collectors to try while they chat about the latest Rolex releases.

Early adopters in pickleball jewelry included Gorjana (the brand tells JCK it is proud to have recognized pickleball’s growing cultural and jewelry impact early on) and Mejuri, which, through its Play collection, partners with professional pickleball player Eugenie Bouchard. (Nike in January signed No. 1–ranked pickleball player Anna Leigh Waters, and many in pickleball considered that a seminal moment in the sport’s legitimacy.)
Renowned Venice, Italy–based jewelry brand Roberto Coin added pickleball to its Tiny Treasures line, including necklaces crafted in 18k yellow or white gold accented with pavé-set diamonds. Its pricing ranges from $1,370 to $2,850.
Detroit-based Rebel Nell this summer debuted its first Pickleball collection, which its jewelry makers handcraft from retired pickleballs. The collection reflects the brand’s unique approach to jewelry, using materials that otherwise might be discarded and turning them into pieces of beauty and meaning, says founder Amy Peterson.
The dimpled, neon-colored pickleballs are found in Rebel Nell necklaces, bracelets, and more, and start at $35 for a lapel pin.

Rebel Nell is organizing pickleball events throughout its home state of Michigan, as well as working with local pickleball clubs like Wolverine Pickleball, tournaments, and organizations who want to turn their own retired pickleballs into custom jewelry or event keepsakes.
“Pickleball is about so much more than competition. It creates community, encourages movement, and brings people together across generations,” says Peterson. “We wanted to capture that energy and transform it into something meaningful that people could carry with them long after they leave the court.”
Here are some of the pieces jewelers are creating to capture some of the pickleball magic.






Top: Rebel Nell recently introduced its Pickleball collection, including these rings ($130) that feature the retired balls as the main component. (Photo courtesy of Rebel Nell)
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