Phillips has appointed Paul Boutros as head of Americas for watches and an international strategy advisor.
Boutros’ appointment follows working for the department as a consultant, where he contributed to the $80 million in sales garnered by Phillips Watches in 2015, its first year. As international strategy adviser for Phillips in association with Bacs & Russo, Boutros will lead the company’s traditional and digital marketing efforts while also helping to guide the department’s strategic growth initiatives.
Boutros also writes about watches, particularly luxury mechanical watches.Follow JCK on Instagram: @jckmagazine
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