Phillips has appointed Paul Boutros as head of Americas for watches and an international strategy advisor.
Boutros’ appointment follows working for the department as a consultant, where he contributed to the $80 million in sales garnered by Phillips Watches in 2015, its first year. As international strategy adviser for Phillips in association with Bacs & Russo, Boutros will lead the company’s traditional and digital marketing efforts while also helping to guide the department’s strategic growth initiatives.
Boutros also writes about watches, particularly luxury mechanical watches.
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