PGI Welcomes FTC Guidance

The Platinum Guild International–USA welcomes the Federal
Trade Commission’s publication
of final amendments to the Commission’s Jewelry Guides for the marketing of
platinum jewelry. 

“The FTC’s revisions to the Jewelry Guides are of
significant benefit to consumers,” said Huw Daniel, president of PGI USA, in a
statement. “We have worked with the
FTC for the last five years to ensure that consumers get the best information
possible about what they are buying; the FTC’s decision will go a long way to
ensure that consumers can make confident choices when purchasing platinum
jewelry, while also benefitting members of the platinum jewelry industry on the
manufacturing and retail sides.” 

PGI USA also welcomes the FTC’s publication of Going
Platinum: What to Look for When Buying Platinum Jewelry
, alerting consumers
about platinum purchases, and of a companion Industry Guide for retailers and

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