PGI-USA Website Debuts “Hint” Tool

Platinum Guild International USA now offers gals a better way to let guys know their platinum ring preferences: a “Hint” tool.

With the tool housed on PGI-USA’s recently relaunched consumer website, Preciousplatinum.com, users can navigate a platinum jewelry design gallery and select admired styles and send hints—customizable electronic cards that can be sent via email, social media, or even printed for personal delivery. The addressee receives all of the pertinent product information and a personalized message—a nice touch for friends, family, or the guy who will presumably buy the ring. All platinum jewels on the site have “Hint This” buttons.

PGI-USA’s new hint tool

“The Hint tool is a way for these brides, and anyone desiring platinum jewelry, to not only express a preference of design, but to distinguish the benefit of setting it in platinum,” said PGI-USA president Huw Daniel in a statement.