PGI-USA hosts sales and technical training tour

Platinum Guild International USA’s (PGI-USA) tour on “Delivering the Platinum Experience,” a comprehensive sales, management, and technical training program designed to turn record high consumer desire for platinum into bottom line sales. The tour of programs, which began in July, will run through October. Remaining dates are in the following cities:

Seattle, Aug. 17, Renaissance Seattle Hotel
San Francisco, Aug. 18, Airport Marriott
Dallas, Sept. 8, Omni Dallas Park West
Houston, Sept. 9, JW Marriott Hotel
Boston, Sept. 21, Marriott Boston Burlington
D.C. Metro, Sept. 22, Marriott Fairview Park
Miami, TBD

Training expert Terry Sisco will lead morning and evening sessions designed to hold the interest of both the new hire and the seasoned professional. The seminar includes Platinum information to increase confidence in presenting Platinum along with selling skills to enhance closure rates. They will also have the opportunity to speak with Jurgen Maerz, PGI director of technical training, following their training sessions for a technical question and answer session.

After a manager’s luncheon, store managers will receive a special “Train-the-Trainer” program, where they will learn the secrets to effective training, including how to convert sales training into behavioral changes and enhanced performance.

Evening technical training sessions for bench jewelers will provide practical information from Jurgen on topics such as Platinum alloys, casting techniques, porosity, ring sizing and repairs.

Registration fees for the sales training tour programs include an investment of $30 for Sales Associates and Bench Jewelers and $150 (USD) for Store Managers (lunch and sales associate training included). Groups of five or more will receive a discount of $25 per person.

For a more customized session for interested stores, PGI-USA offers “Delivering the Ultimate Platinum Experience” In-Store Facilitated Training Programs, which include two hour in-store training sessions with a training expert and a personal consultation for store owners and managers on how to maximize training.

In the fall, PGI-USA will also offer a DVD training program that provides Platinum education and sales skills by taking a sales presentation from beginning to end.

To register for the training programs or to receive more information on the tour please contact Sunny Beeker, manager of retailer relations, in the company’s Newport Beach, Calif., location at (949) 760-8279, ext. 14, or

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