PGI launches online catalog and marketing kit

As of Oct. 1, Platinum Guild International launched its Online Catalog and Marketing Tool Kit, which has essentially replaced the PGI hard-copy Platinum Catalog with a more innovative, cost-effective, easy-to-use tool for retailers, manufacturers, and designers to promote and advertise their platinum jewelry.

It is designed to be a one-stop online resource to preview the latest platinum designs and for users to customize their own marketing materials. In addition, it is designed to help users maximize the “platinum opportunity” by closing the gap between the record high desire for platinum and the actual sale of platinum jewelry.

The online catalog and marketing tool kit is located on the PGI Web site (www.platinumguild.com). First, click on the USA section of PGI home page. Then find the link to the guide.