Platinum Guild International USA has launched two online resources designed to drive today’s discerning bridal consumers into the retail stores to purchase platinum jewelry.

“The Complete Engagement Guide” (www.engagementguide.com), a Web site that speaks directly to the man and a new “Platinum Bride” section dedicated to the woman, on PGI-USA’s consumer Web site (www.preciouplatinum.com), will be available online. Both sites, scheduled to launch in May, will serve to satisfy the distinct needs of the inquisitive male and female customer shopping for the perfect engagement or wedding ring,

The Complete Engagement Guide is an educational resource for men as they begin their search for an engagement ring. In 2003, an independent study conducted for PGI-USA revealed that men are searching for factual information about all the elements of the ring. It is geared to visually and informatively meet the male bridal consumer’s needs. Men can learn all about the anatomy of an engagement ring from the diamond to the setting, why platinum is a superior choice for a setting and wedding band, view popular platinum engagement ring styles, understand how to buy a ring in a retail store, and get tips for proposing.

For her, the newest Platinum Bride section of PGI-USA’s consumer Web site provides in depth-information for the woman who is planning to be engaged or is already on her way to the altar. Platinum Bride offers four appealing sections of information that meet the needs of women who are looking for education on platinum and diamonds, personal engagement stories from couples who married in platinum, a selection of Platinum wedding bands, tips on hinting the man to her Platinum ring of choice, a comprehensive directory of Platinum jewelry manufacturers and retailers, and an interactive section that allows visitors to view popular ring choices.

JCK