PGI Calls for Entries for Second Annual JCK 2011 Platinum Innovation Awards

Platinum Guild International, in conjunction with JCK Las
Vegas, announces a call for entries for the second annual JCK 2011 Platinum
Innovation Awards, held at JCK Las Vegas at Mandalay Bay, June 3–6.

The deadline to enter is April 6.

“We’re thrilled to bring the Platinum Innovation Awards back
to JCK Las Vegas,” said Huw Daniel, president of PGI-USA, in a statement. “We are eager to see the ingenuity continue,
and look forward to helping our industry partners build their platinum sales
through innovative design.”

Contest categories were selected by top U.S. retailers based
on what platinum product they would like to see in their stores. This year’s categories include:

  • Vintage-inspired platinum engagement ring
  • Modern platinum engagement ring
  • Entry platinum engagement ring (semi-mounts under $2,500
    retail)
  • Platinum wedding band
  • Platinum earrings
  • Platinum fashion ring

Entrants within each category will instantly become nominees
into this year’s competition, and benefit from having their design
professionally photographed and featured on PGI-USA’s consumer website. Contest judges will be a panel
of top editors and retailers attending JCK Las Vegas. Winners in each of the five categories will be announced on
June 5 and will receive a prize package valued at $50,000, which includes:

  • Official JCK 2011 Platinum Innovation Awards trophy
  • Inclusion in the Design Gallery of PGI’s consumer website
  • Winning pieces featured in PGI’s national advertising
    campaign
  • Custom-designed store window display, featuring the winning
    platinum design, at a store of the winner’s choosing
  • Professional photography of the winning product (including
    the digital file for reproduction in the winner’s own advertising/online/media
    placements)
  • Inclusion in all post-contest press outreach
  • Inclusion in a congratulatory ad in a jewelry trade
    publication
  • A customized poster featuring the winning product and
    denoting it as an award winner
  • Inclusion in PGI’s national publicity campaigns to trade and
    consumer media
  • Customized in-store signage package for up to 100 of the
    winner’s top retail customers
  • PGI will conduct an in-store, facilitated sales training
    session at a store of the winner’s choosing
  • Professionally produced ad slick for placement in
    local/regional media

For more information, click here.

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