Platinum Guild International honored three members of its Preferred Platinum Partner Program by presenting them with the “Gone Platinum Award” for their work and dedication to increase platinum awareness and desire.
Also known as the 4P program, it is a strategic trade program designed by PGI-USA that provides targeted support to all levels of the supply chain, while keeping consumer desire high and driving consumers to platinum retailers. The awards honor a designer or manufacturer, a retailer, and sales associate.
After receiving all of the nominations, award recipients in each category were determined by the “Platinum Panel.” Designers and manufacturers were nominated by the retailers and retailers were nominated by designers or manufacturers.
* M. J. Christensen Diamond Center of Las Vegas received the “Gone Platinum Award” for Outstanding Achievement by a retailer for their exceptional platinum sales.
* Martin Flyer of New York City received the “Gone Platinum Award” for outstanding achievement by a manufacturer.
* Sales associate Diane Giles of Mervis Diamond Importers, Washington D.C., will be honored for her outstanding platinum sales.
Giles’s grand prize is an Emmy Award show experience trip for two, which includes; roundtrip airfare, hotel for two nights, ground transportation, breakfast and lunch both days, spa service for her and her guest, a gown worn by a celebrity, and platinum jewelry for Giles to borrow and wear for the 2007 Emmy Awards celebrations. Giles has been a sales associate at Mervis for four years.
“These efforts have helped turn the desire for platinum into bottom line sales and have increased dollar profits for both the retailers and manufacturers,” said Huw Daniel, PGI-USA president.