Luxury jewelry designer Penny Preville will debut a multimedia advertising campaign, “Carry Beauty With You,” this holiday season.
The campaign—which features the accompanying hashtag #carrybeautywithyou—will include traditional print and digital elements, as well as the brand’s first-ever video.
Meant to introduce potential new customers to the jewelry brand as well as re-engage loyal devotees, Preville’s short video features a girl (first played by Chloey Legg, then by Sara Ziff when the character grows older) on a storybook journey through scenic landscapes. It was shot by Brooklyn, N.Y.–based advertising agency 3rd Strand.
“Our first video truly underscores my vision for the brand. Understated elegance combined with feminine beauty is the core of my design philosophy. This video provides us a platform to showcase our jewelry in a simple and classic way, which to me, always signifies true elegance and grace,” Preville said in a statement.
The subsequent print components of the campaign will feature the same themes of youth, adventure, and natural, organic beauty. Preville’s “Carry Beauty With You” campaign will debut later in November as the holiday shopping season ramps up.