Penney’s, David’s Bridal Share Registries

J.C. Penney Company, Inc. and David’s Bridal have entered into a retail partnership that will provide customers with a one-stop destination for nearly all their wedding needs, the two companies said in a joint statement Wednesday.

As part of the partnership, all of David’s Bridal’s registered brides will be invited, via e-mail, direct mail, or by David’s Bridal consultants, to create a gift registry at JCPenney. Along with links to JCPenney’s online wedding registry on davidsbridal.com, all David’s Bridal stores will carry JCPenney’s wedding registry brochure, highlighting the company’s array of wedding registry items and services.

The partnership will also include a variety of joint marketing initiatives such as bridal shows, in-store events and contests, as well as customer discounts and offers.