Paragon Lake announced Wednesday  the hiring of Dan Marques as the new director of online marketing.

Marques will play a prominent role in strategic marketing and online efforts for the upcoming launch of the company’s B2C website scheduled for late spring.

Previously, Marques held the role of manager, entrepreneur development at Babson College where he was responsible for supporting and developing Babson’s entrepreneurs through the hatchery and other programs. Prior to Babson, Marques worked at VistaPrint where he managed their Global Organic Search Marketing efforts as well as Web 2.0 initiatives.

JCK