Pantone Names Greenery the Color of 2017

It’s official: Pantone has named Greenery the color of 2017!

Greenery definitely calls to mind images of foliage, cars, yellow-green Keurigs, spring-like T-shirts, turquoise, and even America’s favorite Muppet (Kermit!). The color authority calls it a “refreshing and revitalizing shade … symbolic of new beginnings.”

After a polarizing presidential election, Pantone hopes that Greenery will encourage consumers to “immerse themselves in the physical beauty and inherent unity of the natural world” in an effort to heal and move forward, the agency told the media this week.

Pantone’s executive director Leatrice Eiseman, meanwhile, insists that Greenery will “satisfy our growing desire to rejuvenate and revitalize” and serve as “the reconnection we seek with nature, one another, and a larger purpose.”

Pantone says Greenery can successfully color-block with many other palettes that are neutral, bright, metallic, and more. Expect to see Greenery a lot more in fashion, beauty, housewares, and other consumer categories. Important for jewelers: Remember to help consumers color-block their Greenery-color outfits with complementary shades of gemstones and metal. 

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