Pantone Color Institute announced this week that Rose Quartz and Serenity will be the 2016 Colors of the Year.
You know that idiom that two heads are better than one? Well in 2016, it will apply to colors, too, thanks to Pantone.
The color authority based in the Carlstadt, N.J., unveiled—for the first time—two colors of the year for 2016. Rose Quartz is self-explanatory (it belongs to us, jewelry people!), while Serenity looks like it sounds—a lovely, ethereal, and “tranquil blue” according to Pantone.
But calling out two colors doesn’t just mean that one or the other will appear in collections, like the divorcing celebrity couple who carefully orchestrates public appearances so as not to intersect. Not at all! Instead, this duo is meant to marry. Rose Quartz and Serenity will team up for the year like peanut butter and jelly, peas and carrots, Forrest Gump and Jenny—soul mates destined to tango together through their life span (12 months in this case) in an incomparable relationship of measure.
Alternatively, realists may view this move as a marketing gimmick. Whatever the reason for Pantone’s double select, the color authority does want to see them used in unison. One example: an ensemble from Carolina Herrera’s spring 2016 runway show.
According to a release, Pantone reveals that the combo “challenges traditional perceptions of color association.”
“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has, in turn, impacted color trends throughout all other areas of design,” continues Pantone. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
And for those who are seeing baby colors, please change your view. “Rose Quartz is not baby pink,” Leatrice Eiseman, executive director of Pantone, told The Wall Street Journal yesterday.