Pandora’s 1,000th Concept Store to Open in Paris

Pandora will open its 1,000th concept store on Oct. 23 at the Paris Beaugrenelle shopping mall, the city’s second-largest mall in the city.

The Beaugrenelle store, located near the Eiffel Tower, will prominently feature Pandora’s Eiffel Tower charm, which is its best-selling charm in France and among its global best sellers. 

The opening of three more concept stores in France in October and November will bring Pandora’s total to 22. Concept stores generate approximately half of its direct sales, and it hopes to open 175 such locations in 2013.

JCK News Director