Pandora is teaming up with the Rockettes, the famed dance company known for kicking up their heels at Radio City Music Hall.
As a result of the partnership, Pandora now bears the title: “Official Jewelry Partner of the Christmas Spectacular Starring the Radio City Rockettes.” The linkup means the charm brand will have a presence inside Radio City Music Hall, highlighted by a pop-up shop in the Grand Lounge. That shop will sell exclusive Pandora products, including a new, cobranded Radio City Rockettes item. The cobranded item will also be sold at Pandora stores.
In addition, the Rockettes will appear in the company’s holiday ad campaign and some will make personal appearances for Pandora, including at the JCK Las Vegas show and at a Pandora store in New York City.
The Christmas Spectacular Starring the Radio City Rockettes runs from November 10, 2017, through January 1, 2018.
(Image courtesy of Pandora)