Pandora will open what it calls its largest concept store ever on Oxford Street in London on Aug. 30.
The two-level store will comprise 200 square meters (650 square feet) of retail space. Its first floor will consist of what is called a “sculptural meeting bar” for entertaining, press events, celebrity appearances.
The new store will be the company’s 106th concept store in the United Kingdom.
“We have wanted to open a Pandora flagship store in London since the beginning and this is something we have been working towards for five years, we are very happy to have been able to realize our dream,” Peter Andersen, president for Pandora Western Europe, said in a statement.