Pandora opened a new $150 million manufacturing facility in Ho Chi Minh City, marking a major expansion of the jewelry giant’s global production network and its first manufacturing site outside Thailand.
The company said the factory is the world’s largest fine-jewelry crafting facility and will help support future growth while strengthening supply-chain resilience.
According to Pandora, the facility will be capable of producing up to 60 million jewelry pieces annually, increasing the company’s overall manufacturing capacity by 50%. The site is expected to employ 7,000 people when fully operational.
The Danish company said the Vietnam plant will play an important role in diversifying its manufacturing footprint after decades of producing all of its jewelry in Thailand. Berta de Pablos-Barbier, Pandora’s chief executive officer, said the investment provides additional capacity, flexibility, and innovation opportunities.
Reuters reported that the facility initially will represent about 15% of Pandora’s global production capacity, with that figure expected to rise to roughly one-third by 2030. The news agency noted that the factory is intended to support demand across Pandora’s worldwide business rather than serving specific export markets.
The factory will also support Pandora’s plans to expand production of platinum-plated jewelry, reducing its reliance on silver as the company broadens its material strategy. Reuters reported that the move comes as Pandora seeks to lessen its exposure to volatility in the silver market.
Pandora emphasized the facility’s sustainability credentials, noting that it has achieved LEED Gold certification, will operate entirely on renewable electricity, and will use 100% recycled silver and gold. The company said the site reflects its goal of combining future growth with responsible manufacturing practices.
(Photo: The new crafting facility in Ho Chi Minh City, courtesy Pandora)
The JCK News Desk uses AI to help research and produce the first draft of articles. This story was then reviewed by staff writer David Blomquist.
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