Pandora Goes Public?

According to a Reuters report today, bead maker Pandora may go public with a $1 billion IPO.

The story says that last year Pandora sold over a half a billion dollars in beads, with sales up nearly 60% (in Danish crowns) from the year before. Not bad for a company that  didn’t introduce its hit charm bracelet until 2000, and didn’t have a U.S. office until 2003, according to this company profile.

As successful as Pandora has been, in this time when the industry didn’t have much to be happy about, many wonder if it’s all just a fad. An IPO would be a sign the company is in it for the long haul.

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JCK News Director