It plans to open 50 concept stores in India over the next three years
Pandora announced it had signed an agreement with Pan Indian Charms & Jewellery Private Ltd. for exclusive distribution in the Indian market.
Pandora currently has no distribution in the Indian market.
Pandora and its new partner will distribute the brand in India with a focus on concept stores and shop-in-shops. Pandora will initially target the Indian cities of Delhi, Mumbai, and Bangalore.
The brand plans to open 50 concept stores in India over the next three years. Five stores are planned for this year, with the first coming in the first quarter.