Pandora Confirms U.S. E-Commerce Debut

Pandora has confirmed Friday’s report in JCK that it will launch an e-commerce site in the United States.

The eStore, which will open tomorrow, will sell the full portfolio of the company’s products, including its Disney line, which isn’t being sold by independent retailers.

Unlike other brands, the eStore will be a straight e-commerce operation that will not involve physical retailers, says spokesperson Kristian Lysgaard. But he adds in other markets, having an online site has had not hurt physical sales of the product.

JCK News Director