The company wants to increase its owned and operated retail footprint
Pandora has made an agreement with Scandinavian Brand House (SBH) to acquire its Pandora store network in Sub-Saharan Africa.
The transfer will occur on July 3, when SBH’s distribution rights to Pandora in the region expire. The region includes South Africa, Mauritius, Namibia, Zambia, Zimbabwe, and Réunion.
“We now find that it is time to take control of the branded store network [in the Sub-Saharan region], which has successfully been built by our distributor through many years, Scandinavian Brand House,” said David Allen, Pandora’s president of Europe, the Middle East, and Africa, in a statement.
The acquisition is consistent with the company’s intention to increase its owned and operated retail footprint, the statement said. It gives Pandora 16 concept stores and 18 shop-in-shops in South Africa. The company will also take over distribution to 19 franchise concept stores in the region, as well as a number of multibranded stores.