Palladium Plans $8 Million Marketing Campaign

Palladium Alliance International has hired Fruchtman
Marketing to launch an $8 million ad campaign to market palladium to the trade
and consumers, the marketing company announced April 6.

The campaign, the largest in the organization’s history,
will highlight the intrinsic qualities of the metal.

Formed in March 2006, Palladium Alliance International  is dedicated to establishing palladium as a
luxury metal. 

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