Palladium Alliance International has launched its redesigned trade Web site, www.luxurypalladium.com. The site provides visitors with fresh content such as downloadable bench manuals and videos for those working in Palladium—The Now Metal.

The new Web portal, whose re-launch kicks off an education-focused phase of PAI’s marketing program, includes text-search capabilities, intuitive navigation, multimedia content, new product galleries, community forums, compatibility with various browsers, and mobile devices, and a host of new Web 2.0 technologies.

PAI’s new blog located at luxurypalladium.blogspot.com and Facebook fan page—called “Palladium is Now!”—are attempts to connect with a new generation of fine jewelry lovers.

Users who sign up online for their free membership receive PAI’s “White Light” newsletter, promotional offers, automatic enrollment in contests, retail training modules by Performance Concepts, and interest-focused PAI announcements.

Palladium Alliance International, based in Billings, Mont., is dedicated to establishing palladium as a luxurious, precious, and distinctive metal. PAI provides education, marketing, and technical support, and a vision for the advancement of palladium. It was formed in March 2006 with offices in the U.S. and China.

JCK