Paco Underhill to Speak at GIA Symposium

Consumer behavior pioneer Paco Underhill will present his latest findings on “The Consumer of the 21st Century” at a special breakfast being held during the Gemological Institute of America’s International Gemological Symposium in San Diego, Aug. 27–29.

Underhill is the best-selling author of Why We Buy: The Science of Shopping. His presentation on “The Consumer of the 21st Century” will address a multitude of factors that affect today’s consumer behavior.

The talk is scheduled for Monday, Aug. 28, at 7:30 a.m. and is open to symposium participants only. JCK magazine is the prime sponsor for the all-day program.

Underhill is the founder and managing director of Envirosell, Inc., an international behavioral market research and consulting company. Underhill and Envirosell have been profiled by major magazines such as The NewYorker, Fortune, and Business Week, and featured on ABC’s “20/20” and CBS’s “48 Hours.”

Through videotaping, anthropological observation methodologies, mapping programs, and attitudinal interviews, Underhill and Envirosell provide consumer behavior reports for such Fortune 500 companies as The Gap, Ann Taylor, CompUSA, Unilever, Gillette, Hewlett Packard, Microsoft, McDonalds, Starbucks, Citibank, and NationsBank.

Symposium will bring together upwards of 1,500 participants from around the globe to gain firsthand knowledge from gem and jewelry experts representing every aspect of the international trade: diamonds, colored stones, pearls, gemology, jewelry design, manufacturing, marketing, branding, and retail. A variety of formats will provide a dynamic experience for attendees, including presentations by industry leaders and distinguished business figures from inside and outside the trade, plus panel sessions, provocative debate centers, and spectacular social events.

For more information on the symposium, go to To register for Symposium and the pre-Symposium Gemological Research Conference (Aug. 26–27), e-mail

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