He was also promoted to managing director of DLG China
Digital Luxury Group (DLG), the digital agency for brands including Montblanc, Blue Nile, and De Beers, has promoted Pablo Mauron to partner and managing director of DLG China.
Mauron (pictured) was previously the general manager of DLG China.
In his new role, he will continue oversight of the company’s Chinese business as well as lead development in China of Luxury Society, DLG’s online community for luxury executives.
“Under Pablo’s outstanding leadership, Digital Luxury Group has attracted many of the best digital luxury talents in China, expanded to a new office, and has been selected as a key social media partner by brands such as Montblanc, Four Seasons Hotels & Resorts, Leica, Dior, Swarovski, and many others,” the company shared in a release.
“It has been an incredible journey so far, and the potential is still ahead as luxury and premium brands invest more and more in mainland China, looking for creative and innovative social media solutions that target both the wealthy and the booming middle class in China but also abroad, as the mainland travelers are more strategic than ever,” said Mauron in a statement. “We are already the social media services leader of the luxury and prestige segment in China, we are now looking at doing the same for online CRM [customer relationship management] and e-commerce.”
(Photo courtesy of Digital Luxury Group)