Online Jewelry and Watch Sales Spiked 22% Before Valentine’s Day

Jewelry and watches saw a 22 percent increase in online sales during the week before Valentine’s Day, according to a comScore Networks survey.

According to the survey by the Reston, Va.-based company, several online retail categories experienced significant sales increases in the week preceding the romantic holiday, ended Feb. 11. Flowers and greeting cards saw the most dramatic gains with $24.5 million in sales—an increase of 98 percent over the previous four weeks preceding the holiday. Jewelry and watches followed with sales of $24.7 million, up 22 percent versus the prior weeks.

In the four weeks prior to the final week before Valentine’s Day, ended Feb 4, jewelry and watches led all online categories with 20.3 million in sales, according to comScore figures, followed by flowers and greeting cards with $12.4 million in sales.

More than 175.5 million consumers shopped online, according to comScore figues.

“In recent years, consumers have increasingly turned to the Web for Valentine’s Day gifts,” said Andrew Lipsman, senior analyst at comScore Networks. “Flowers, which are always a sentimental favorite, have experienced the most noticeable spikes in online sales.”