Nordstrom Has Picked Up Swiss Watch Brand Rado

Iconic Swiss watch brand Rado announced last week that a selection of its timepieces will be sold in four of Nordstrom’s top-performing U.S. stores starting this month.

Fans of the brand will soon be able to shop a selection of timepieces at Nordstrom stores at South Coast Plaza in Costa Mesa, Calif.; Bellevue Square in Bellevue, Wash.; Downtown Seattle; and Westfield Century City in Los Angeles (slated to open late fall).

Rado True Thinline watch

The firm’s latest limited edition piece, the True Blaze watch, which was codesigned with interior designer Sam Amoia and features a dial with a textured metallic structure, will also be sold at the Nordstrom locations. Rado only produced 1,001 of the limited edition style.

Rado, which looks to be poised for a resurgence in the market, was founded in 1917 in Lengnau, Switzerland. The brand is famous for pioneering high-tech ceramic in its timepieces.

(Photo at top: Rado True Blaze watch)

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JCK Magazine Editor