Global Witness, Amnesty International, and the “Blood Diamond” movie have launched a new Web site, www.blooddiamondaction.org, which contains information about conflict diamonds that is often critical of the industry.
According to a blog post from the site’s designer, the site will be plugged on an upcoming episode of “Oprah.”
The site includes stills and the trailer to the movie, as well as a “buyers’ guide” and a section on “The Truth About Diamonds.”
The Buyer’s Guide asks consumers to ask jewelers the following questions:
* “How can I be sure none of your jewelry contains conflict diamonds?
* Do you know where the diamonds you sell come from?
* Can I see a copy of your company’s policy on conflict diamonds?
* Can you show me a written guarantee from your diamond suppliers stating that your diamonds are conflict-free?”
In the “Take Action” section, there are suggested letters to the U.S. government and the World Diamond Council.
Further discussion of the site can be found on the JCK Voices blog:@jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine