The trade show was created as, “a forum where wholesalers from around the world can meet with retail jewelers from the Midwest, in order to create and strengthen connections between Wisconsin business and the various wholesalers who wish to do business here,” according to a statement on its Web site. The show is headed by industry veteran Arlon Mason.
March 13 will be dedicated to technical products and seminars. An welcome reception will be held in the evening. The following two days will include exhibitors with a variety of goods and services, as well as seminars presented by faculty members of the University of Wisconsin School of Business.