Ringly, an 18k gold-plated smart ring that “talks” to the user about messages on her smartphone, is now being pre-sold on the Internet.
The ring, which connects to a user’s iPhone or Android device via Bluetooth, is planned to retail for between $195 and $260 and features versions with semiprecious gems such as pink sapphire, black onyx, emerald, and rainbow moonstone.
Unlike other smart products, the Ringly does not deliver information: It simply vibrates, and a small side light blinks to let the user know there is an important message on her smartphone. (Examples given: When someone texts, when their Uber arrives, or when someone likes their Facebook status.) The notifications can be customized through an app, depending on what message is being delivered.
“Our goal is to create products that are both stylish and useful, that women will be proud to wear,” said Ringly cofounder and CEO Christina Mercando in a statement. “We believe that the future of wearables is in building discreet technology that integrates seamlessly into your life and makes your day-to-day easier. The more I use my Ringly, the more it’s like a personal assistant telling me what to do—plus there’s something so fun about having my jewelry talk to me!”
The ring is billed as “a simple solution so that women will never have to worry about missing an important message because their phone was hidden in the bottom of their bag or purse,” according to its site.
The accompanying ring box also serves as a charging station. The ring’s battery life is projected to run two to three days.