Citychamp Watch and Jewelry has appointed Jérôme Biard (pictured) as director of its watch division.
He will take over management of its Corum and Eterna brands on September 1.
He replaces Davide Traxler, who was appointed interim CEO of both brands in March. He has since left the company, according to a spokeswoman.
Biard has more than 25 years of experience in the watch industry, including 16 years at Richemont in sales and marketing positions for Vacheron Constantin and Cartier.
(Photo courtesy of Citychamp)