New Branding Strategy for A. Jaffe

A. Jaffe announced a brand relaunch that will include a new
logo, website, and multimillion dollar advertising campaign, including
television, digital, and print.

The new campaign will be featured in national and regional
print, online, radio, and national television. It will first premiere this
month online on websites such as Brides.com, WeddingChannel.com, Eonline.com,
Fandango.com, and TheKnot.com.

Both the television and print campaigns will debut in early
2011. The TV commercials will be running on the TLC network during Say Yes to
the Dress
and Four Weddings, beginning this month. The print campaign will appear in Elle, In Style, and
Brides

The company also launched a signature channel on YouTube and
will be a part of the iPhone Wedding Genius Application.

The new website went
live on Nov. 19.