Third-generation jeweler Caroline Stanley has teamed up with certified image consultant and jewelry designer Cynthia Sliwa to co-author Jewelry Savvy: What Every Jewelry Wearer Should Know.
“The book looks at jewelry in a different way– ombining product knowledge about jewelry with knowledge about wearing jewelry as well as tips for purchasing and maintaining jewelry,” Stanley says. “We also ensure that readers know that their local jeweler is a great resource for their many jewelry needs.”
Sliwa concurs. “Our book takes an individualized approach to jewelry. We emphasize flattering each wearer based on principles of image consulting, which are, essentially, principles of art. For many readers, our book will provide an exciting new perspective on jewelry and how it presents opportunities for self-expression.”
Jewelry Savvy offers a comprehensive jewelry education in its 224 pages, covering what the authors call “everything that people should know about jewelry but probably have never been taught,” from making smart choices in developing a jewelry wardrobe to creative methods of recycling jewelry that no longer delights. The book contains more than 100 images, many commissioned to illustrate specific points about choosing jewelry that flatters the wearer. Stuller, Inc. and Landau, Inc. generously contributed images to the book, giving it a wonderful visual quality.
The authors offer retail jewelers several methods for using jewelry savvy in their stores:
1.Offering it for sale (quantity pricing available)
2.Using it as a training guide for sales associates
3.Offering to better customers as a gift
4.Planning an in-store event in conjunction with jewelry wardrobing classes.
The book also contains a number of savvy tips, offering the reader small tidbits of a smart jewelry education throughout its pages.
Jewelry Savvy is written to appeal to those who are just beginning their jewelry collections as well as those who already have a jewelry wardrobe.
The book is available and sells for $19.99. Copies may be purchased soon online at www.jewelrysavvybook.com, or for faster service, call 310-937-8997. For bulk orders, personalized copies, speaking engagements, in-store events or questions, visit the Web site for contact information and assistance.