Net-a-Porter’s Net Sustain Debuts With Exclusive Wwake Pearl Collection

Luxury fashion retailer Net-a-Porter debuted an online platform this week, Net Sustain, that corrals fashion, jewelry, and accessories from luxury brands that practice sustainability—along with a few collections created exclusively for the new retail vertical.

Net Sustain launched with 26 brands and more than 500 products that meet a criteria set forth by the retailer: At least 50% of every brand’s products have to be manufactured within its own community or country; brands have to show that they reduce waste in their production and packaging and that they adhere to fair trade principles and invest in communities; and that they have a considered approach to sourcing materials and ingredients that “takes into account the welfare of people, animals, and the environment.”

 Jewelry brands Catbird, Leigh Miller, Laura Lombardi, and Melissa Joy Manning all have pieces in Net Sustain’s rollout. And two jewelry brands—Wwake and Chopard—were asked to create a special collections exclusively for Net Sustain.

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JCK Magazine Editor