On Thursday, Neiman Marcus added two 3-D printed items to its online catalogue, the first of these items to be offered by the retailer. Included on its website is a monogrammed sterling silver heart pendant necklace retailing for $295 and a $325 small, stainless-steel desk sculpture.
The department store won’t be carrying these items in its warehouses, but will have each item ordered, printed, and shipped by Shapeways, a 3-D-printed product marketplace operating out of Long Island City, New York. Each item is guaranteed to be delivered within three weeks.
Pioneers of 3-D design like Kimberly Ovitz and Iris Van Herpen have adopted 3-D printing with success, and now it appears mainstream retailers are following suit.
According to Fashionista, Gerard Barnes, chief merchant of Neiman Marcus Direct, was largely responsible for the partnership with Shapeways because the company offered products that were “cutting-edge, yet fashionable.” Barnes added that the “on-demand” nature of the product was also appealing. Because products are made to order, this model frees Neiman Marcus from any risks of purchasing and holding inventory.