NBA Launches Diamond Jewelry Line

Gameplan Concepts launched NBA Diamond Jewelry for men and
women Feb. 8.

The collection—designed under the supervision of Lamont
Jewelry creative director Monty Abramov—will include gold and diamond pieces
featuring NBA team and league logos and will be showcased at GEARYS
BeverlyHills.

Gameplan Concepts Beverly Hills will distribute NBA diamond
jewelry through additional authorized retailers in the United States, Toronto,
and the Caribbean.  

Individual NBA gold and diamond pieces range in price from
$1,500 to $20,000.  Each item is
individually numbered and registered with Gameplan.  Limited-edition collector sets that include
all 30 team logos, the 2011 NBA All-Star, and the NBA Logos, are priced
from $95,000 to $495,000.